International lighting specialist Reggiani unveiled its new identity at Retail Design Expo 2016, reflecting wider changes to its corporate strategy and customer service.

 

New watchwords: open-mindedness and sharing.

 

These concepts are strongly represented by both the new logo – an open ‘R’ – and by the stand specially created to represent a stylish, modern retail space to give maximum emphasis to products while showcasing Reggiani’s new brand personality, which focuses on an open and collaborative approach.