![](https://static.wixstatic.com/media/e6db87_06035e89725e480e910ce01dd907ccaf~mv2.jpg/v1/fill/w_979,h_652,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/e6db87_06035e89725e480e910ce01dd907ccaf~mv2.jpg)
PEDINI BRERA - Showroom
Corso Garibaldi 9 - Milano (MI) - 2018
![](https://static.wixstatic.com/media/e6db87_9a97f9651a4d41658168a3d14d983f53~mv2.jpg/v1/fill/w_609,h_405,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/e6db87_9a97f9651a4d41658168a3d14d983f53~mv2.jpg)
Lo spazio è stato pensato come sintesi di due concetti apparentemente opposti: conservazione e fusione.
In quetso modo, mantenendo intatte l’identità e l’origine materica della struttura (il suo genius loci) si è intervenuti sull’articolazione dello spazio, fondendo i due piani grazie a un collegamento verticale a doppia altezza, per rendere più fluida l’esperienza del visitatore.
Lo showroom non è più uno spazio espositivo fine a se stesso, ma un’ambientazione connotata da diversi elementi che, usando un linguaggio a più livelli, sono in grado di rivelare i bisogni dell’abitare moderno, la ricerca di quel bene-essere espresso non solo dalla tangibilità del prodotto stesso, ma da quanto quel prodotto ci faccia, appunto, star bene
![](https://static.wixstatic.com/media/e6db87_ba4d0ff354f04868ab6b3ede42fa2ca8~mv2.jpg/v1/fill/w_79,h_110,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_ba4d0ff354f04868ab6b3ede42fa2ca8~mv2.jpg)
![](https://static.wixstatic.com/media/e6db87_b53f33e8aae2466a8f6a007ead99f8dc~mv2.jpg/v1/fill/w_117,h_77,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_b53f33e8aae2466a8f6a007ead99f8dc~mv2.jpg)
![](https://static.wixstatic.com/media/e6db87_721e8a478c1c4bfe829cd50682dbd4c8~mv2.jpg/v1/fill/w_108,h_72,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_721e8a478c1c4bfe829cd50682dbd4c8~mv2.jpg)
![](https://static.wixstatic.com/media/e6db87_3931015a8c4d44eb81769111fcd2493b~mv2_d_1225_1600_s_2.jpg/v1/fill/w_96,h_126,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_3931015a8c4d44eb81769111fcd2493b~mv2_d_1225_1600_s_2.jpg)
![](https://static.wixstatic.com/media/e6db87_5da6931d8afb40e5a65615bceeb6b4c0~mv2.jpg/v1/fill/w_103,h_68,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_5da6931d8afb40e5a65615bceeb6b4c0~mv2.jpg)
![](https://static.wixstatic.com/media/e6db87_1f63e72d14e04696bf5ee25577428433~mv2.jpg/v1/fill/w_118,h_178,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_1f63e72d14e04696bf5ee25577428433~mv2.jpg)
![](https://static.wixstatic.com/media/e6db87_72e22aa9698e4bab90d0c4734b2b8d60~mv2.jpg/v1/fill/w_118,h_178,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_72e22aa9698e4bab90d0c4734b2b8d60~mv2.jpg)
![](https://static.wixstatic.com/media/e6db87_fc876426d2b94ff08eb60a3a834d3ed3~mv2.jpg/v1/fill/w_106,h_160,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_fc876426d2b94ff08eb60a3a834d3ed3~mv2.jpg)
![](https://static.wixstatic.com/media/e6db87_ccc28671017f4cc7a415262546fea5ec~mv2.jpg/v1/fill/w_98,h_65,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/e6db87_ccc28671017f4cc7a415262546fea5ec~mv2.jpg)